Character is as important to the evaluation of stock by a potential breeder as any other aspect of the breed standard. The Flat-Coat is primarily a family companion hunting retriever. He is keen and birdy, flushing within gun range, as well as a determined, resourceful retriever on land and water. He has a great desire to hunt with self-reliance and an uncanny ability to adapt to changing circumstances on a variety of upland game and waterfowl. As a family companion he is sensible, alert and highly intelligent; a lighthearted, affectionate and adaptable friend. He retains these qualities as well as his youthfully good-humored outlook on life into old age. The adult Flat-Coat is usually an adequate alarm dog to give warning, but is a good-natured, optimistic dog, basically inclined to be friendly to all. The Flat-Coat is a cheerful, devoted companion who requires and appreciates living with and interacting as a member of his family. To reach full potential in any endeavor he absolutely must have a strong personal bond and affectionate individual attention.